Selling Comfort by the Cup
August 24th, 2008
Denver temperatures remain in the 80s after a month of record-setting heat. It’s hard to believe that the winter holiday season is almost upon us.
But at Muppet labs we have been hard at work creating seasonal drink mixes for this fall and winter, and two projects are now complete. Both are following the trend this year toward comfort-food drinks. This will be a strong season for flavors associated with a traditional home kitchen.
For one customer, we developed a Pumpkin Spice syrup. Our second formulation involved creating a ginger spice latte. We are extremely happy with the results in both cases.
From a flavor standpoint, customers also have begun inquiring about our spicy chocolate syrup which has a chocolate base and is flavored with peppers, ginger and cinnamon.
As people grapple with political, economic, and financial uncertainty, the consumer shift to the comfortable becomes even more pronounced. So this year, get ready to enjoy the taste of pumpkin pie, gingerbread and chocolate and cinnamon in your special beverage.
Chocolatier Michael Szyliowicz is an innovator who crafts quality syrups in his Denver lab. Michael's adventurous spirit takes him around the globe in search of trends and best practices. He shares his musings, observations and experiences.
