Business Book Reviews, From Me to You
November 18th, 2008
Face-to-face meetings are critical to my business and the result is I travel – a lot. Destinations this year include Costa Rica, Dubai, France and Singapore internationally, and California, Illinois, New York, Nevada, Oregon, Washington, and Washington, D.C., domestically. One upshot to traveling is it gives me time to catch up on reading that I just never seem to get around to when I’m at home. Beginning with this post, I would like to share key messages and ideas from books that I found interesting and that I think you might enjoy.
The Starfish and the Spider
This book is about the power of decentralized organizations; I decided to read it after seeing the co-author, Rod Beckstrom, at the annual Inc 500 conference.
Readers are asked to consider why, for example, Al Qaida is so powerful. How were they able to inflict such damage and emotional terror on Americans? (As a frequent traveler, this is something I unfortunately think about every time I pass through security. The size limit on liquid and gel containers particularly impacts me since I can no longer travel with 12-ounce bottles of chocolate syrup samples for customers. Since the gel ban, I think I have become one of UPS’s best customers. And the last time I packed bottles in my checked baggage, all my syrups were confiscated. In their place was a note from the TSA saying my bag had been examined. The business appointment that afternoon didn’t go so well!)
So the book looks at how decentralized, leaderless organizations with a strong sense of community can produce outsized, amazing results. One of the examples is Wikipedia. No real hierarchy, just people who want to contribute articles about myriad subjects and a self-policing community that ensures the articles are accurate. One of the comments Beckstrom made in his talk was that, as organizations give up control, they have to increase their trust. When graphed, it looks like this:

As he spoke I kept nodding my head in agreement,; I realized how this applies to Mont Blanc’s business model. Because we use a number of regional production plants, our trust in the plants’ quality operations goes up and some of our control goes down. Giving up some control allows us to greatly expand our production capabilities. But in the end, we still make and deliver on our promises.
Our unique business model has been key to keeping down costs and maintaining the same level of quality as we weather the current economic storm.
Maybe we are a starfish organization after all.


Chocolatier Michael Szyliowicz is an innovator who crafts quality syrups in his Denver lab. Michael's adventurous spirit takes him around the globe in search of trends and best practices. He shares his musings, observations and experiences.