Book Review: “The House of Mondavi”
January 3rd, 2009
I consider myself a wine aficionado. Like thousands of other Americans, I cannot pass up a fine wine with dinner. But I also enjoy visiting wineries and relish tastings and the opportunity to sample different wines from around the world. And the practice of continually tasting and explaining the flavors on my tongue are translated into our lab where we do the same thing with chocolate and the drinks that we create.
I originally picked up “The House of Mondavi,” about Robert Mondavi’s iconic company, to learn how he revolutionized the wine industry in California. But in the end, the book illustrated the rivalries and betrayals within the Mondavi family business and highlighted Mondavi’s smarts, charisma and character flaws that eventually were the company’s undoing.
Before Mondavi, California was mainly known for cheap jug wines. Mondavi founded his company in 1966 and brought to the U.S. varietal wines and superior wine-making techniques such as cold fermentation and the use of French oak barrels.
Mondavi’s story is a fascinating look at a family business that grew quickly and convinced millions of consumers to enjoy better wines than they had previously tasted. It is generally accepted that Mondavi was the catalyst behind the American movement toward the daily enjoyment of quality wine and food.
Mondavi was a brilliant, urbane salesman, but also a dysfunctional patriarch who refused to cede control of his company to his sons. In the end, it is a very sad story. Mondavi’s sons were never able to step out of his shadow and run the company, which ultimately was sold.
The premise behind Mondavi’s lasting impact remains a critical pillar of successful business. Quality processes and techniques yield quality product. And good taste is something that can – and should - be enjoyed by everyone. All of us in the specialty food industry owe a debt to Mondavi for helping educate people about the great potential of our unique products. I raise my cup of coffee in tribute to Robert Mondavi.


Chocolatier Michael Szyliowicz is an innovator who crafts quality syrups in his Denver lab. Michael's adventurous spirit takes him around the globe in search of trends and best practices. He shares his musings, observations and experiences.