Specialty Beverage Company Receives Coveted International Brand Development Award
ReBrand 100® Global recognizes Mont Blanc Gourmet’s rebranding campaign
DENVER – March 30, 2009 – Mont Blanc Gourmet, a leader in the specialty beverage industry focusing on product formulation of syrups and confections for top-tier café and restaurant chains, was awarded a prestigious brand development award. The ReBrand 100® Global Awards are the highest recognition for brand rebuilding and redesign in the business arena, and the only global, juried program of its kind. More than 40 industries and 21 countries are represented among the 2009 winners.
“We’re proud of the rebranding efforts we achieved with the help of our integrated brand development firm Cohn Marketing,” said Michael Szyliowicz, Mont Blanc Gourmet chocolatier. “To have our brand alongside some of the world’s most respected brands is truly an honor.”
As the Rocky Mountain region’s only Certified Brand Strategists through the Brand Establishment organization, Cohn Marketing led Mont Blanc Gourmet through a seven-step discovery process, to reveal the coffee syrup company’s brand. With a focus on the ability to create innovative private label solutions based on gourmet coffee and a heritage of chocolate expertise, Cohn Marketing helped shape a new Mont Blanc Gourmet positioning statement: “Quality, innovation, and fun poured into everything we do.” The revitalized campaign launched in May 2008 with the tagline, “Your Secret Ingredient.” Through fresh creative messaging, internal brand adoption and public relations strategies, Mont Blanc Gourmet has seen significant results including unprecedented trade show traffic and new and existing customers – both large and small – who are discovering Mont Blanc Gourmet as a resource for their private label needs.
“The brand development and expression process provided a framework for our executive team to gain clarity about who we are as a company and what we sell,” commented Szyliowicz. “Shifting the brand positioning strategy from branded products to private label solutions – ‘Your Secret Ingredient’ – provided us an opportunity to target larger customers seeking an innovative partner for the development of new products and solutions.”
About Mont Blanc Gourmet
Chocolatier Michael Szyliowicz’s creative and innovative spirit is the driving force behind Mont Blanc Gourmet (www.montblancgourmet.com/), a boutique-style company that focuses on the highest-quality chocolate possible. If you can envision a product, the Denver-based lab stands ready to make it a reality. Mont Blanc works with some of the largest companies in the industry and has developed an enviable lineup of private-label products for each. Classique chocolate syrup anchors Mont Blanc’s product line, which includes frozen blender drink mixes, single-origin powders and sugar-free chocolate and caramel syrups.
About Cohn Marketing
Founded in 2001, Denver-based Cohn Marketing (www.cohnmarketing.com) offers brand development, marketing, public relations and interactive services to clients in emerging business-to-business categories, sustainability, food and beverage, real estate, retail and tourism. The results-oriented company employs 23 people in Denver, Colo.
